I had written quite a while ago that I was worried I would watch the obviously shitty "Good Luck, Chuck" just because Jessica Alba is so hot. Well, it turns out LionsGate studio got the message, because they've totally redone the advertising, which Rich and I saw before "Superbad". Whereas the old advertisements centered around Dane Cook and the actual plot of the movie, the new ads are basically just a sequence of shots of Jessica Alba, almost completely eliminating 1) the plot and 2) any reference to Dane Cook. Guess ol' Dane Cook didn't do too well in focus group testing.
2 comments:
Holy crap you're totally right. This used to focus entirely on how any girl Chuck slept with got married to someone else - that is clearly the focal point of the entire movie, only now they've made it "She's incredibly hot but also a klutz. Will Chuck avoid death to sleep with the hottest woman in the world?!?!?"
Yeah. While they are both moronic premises, the "will Chuck risk death to sleep with someone really hot" premise currently being marketed is REALLY moronic.
Not to mention of course, that it's not what the movie is about.
I'm curious if the actual movie was re-cut in accordance with this marketing change, or if the marketing department did this entirely on its own.
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