Let's Go To The Mall!

Growing up, my local mall* was a lot like yours, except mine was prominently featured in “Jackie Brown” and also was the largest mall in the entire western hemisphere. The “Del Amo Fashion Center” held this title until I got to middle school, when some stupid mall in Canada (Edmonton?) built an environmental travesty/indoor water park that connected to their mall, thus surpassing my beloved local mall’s square footage. As a child, despite having an annual income of $0.00, I could scarcely think of anything more exhilarating than a trip to the Del Amo mall. The mall was this unending world of possibilities – it seemed to me the complex housed any product anyone could ever dream of wanting. Like if I could somehow physically step into Amazon.com while eating a hot dog on a stick. The Del Amo mall even had two completely separate multiplex movie theaters. Two different movie theaters! In one mall! The hedonism boggles the mind.

(*There was another mall near my high school, but no one ever buys anything there, so I don’t count that place. After Christmas I stopped in the Banana Republic – the sales clerk was so shocked to see a “customer” that she tripped while trying to greet me. The entire place must be a front for money laundering).

As you obviously know, no one goes to the mall anymore, for reasons I fully appreciate and agree with. Things are so bad for malls that Sbarro filed for bankruptcy. I stopped by Del Amo mall in January, and it looked awful. I saw boarded-up storefronts, signs that hadn’t been replaced in 20 years, and the same old beige-and-maroon patterned floor – I started to wonder if I had entered a time capsule.

Over the years, “Mallrats” has established this image of kids at the mall as slackers with nothing to do and nowhere to go, so hey, might as well hang out at the mall. While I like that movie, I want to forcefully assert that this is total nonsense. I used to be really, genuinely fired up to go to the mall, and so were most of my friends. If someone’s mom was driving to Del Amo, nobody ever passed on that opportunity.

It’s not that I am idiotically hoping indoor malls will make a comeback – it’s clearly good for society that Sbarro’s reign of inedible, disgusting, wasn’t-even-good-when-it-first-came-out-of-the-oven pizza/terror is coming to an end. But I had so many good times that I thought it would be nice to look back to better days, and my favorite spots at the mall.

Hat Kiosk – Oh man, there were so many hats! All in one place! I especially enjoyed the black LA Dodgers caps that Asian guys started wearing in their mid-90s effort to disown colors completely. I never had one, mostly because I look terrible in hats. But I was nevertheless excited by this kiosk.

Movie Theaters – Did I mention there were two?

Cinnabon – There were also two of these. I preferred the one in the main corridor because everyone would eye you with jealously when you bought one. The Cinnabon by the Marshall’s and Sam Goody just didn’t have the same glamour. Kind of like when Spago expanded out of Beverly Hills.

GameStop – To prevent kids from standing around playing the demo games, GameStop had a perfect solution. Every demo machine was always broken. GameStop is managed by business wunderkinds.

Things Remembered – I didn’t actually go in here, but I did want to share my super-awesome idea for a secondhand gift exchange for engraved items from Things Remembered. So if you have a candy box that reads, “To Lisa - I love you”, someone else dating a Lisa can buy it from you for 25 cents on the dollar. Payment declines the weirder your name is. This could be the best idea I ever had.

Poster Store – Poster store, I have no idea what you were called, but damn if you didn’t have a whole lot of posters. I was a particular sucker for Ken Griffey, Jr. posters when he was a Seattle Mariner. At age 11, the only difference to me between a Griffey poster and an original Matisse was that the Matisse looked like total ass. As an aside, basketball announcers always say “posterized” when someone gets dunked on, but it’s nearly impossible to find a poster where that’s actually the case. Whenever an announcer screams, “THAT’S GONNA BE ON A POSTER!” I yell back at my inanimate television, “I AM SKEPTICAL OF THAT OUTCOME!!”

The Sharper Image – How did this store stay in business for so long? Someone once gave me a $50 gift certificate to the Sharper Image. I couldn’t find anyone who would buy it from me for $35.

Sweet Factory – I finished every trip to the mall with a stop here. The variety of candy was staggering, there was a whole wall devoted to sour punch, sour straw and sour bands. I always denied to my mom that I was eating candy at the mall, but the red and green sour punch stuck in between my teeth was not super helpful to my case.

Farewell, mall. The memories are forever.